• THE WORLD OF HOSPITALITY: 10,000,000 restaurants 500,000 Hotels 100,000,000 Employees    ONLY ONE ASSOCIATION COVER THEM
  • INTERNATIONAL HOTEL AND RESTAURANT ASSOCIATION        Geneva, Paris, Barcelona, Washington, Buenos Aires,Beijing,Beirut

News Details

HITEC Ready to Welcome the Hospitality Technology Industry to Dallas in September, Event Given the Okay to Proceed at 100 Percent Capacity

As the 2021 Hospitality Industry Technology Exposition and Conference (HITEC®) nears, the event is ramping up its program and getting ready to welcome back the industry after a year off from taking place in-person.

Now producers Hospitality Financial and Technology Professionals (HFTP®) is planning for increased capacity as it was just given word from the convention center that there will be no attendance limitations.

In consideration of the ongoing pandemic, health safety guidelines and protocols will remain in place for the protection of all attendees.

HITEC North America is September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA.

http://www.hsyndicate.org/picture/153001608.jpg

As the 2021 (HITEC®) nears, the event is ramping up its program and getting ready to welcome back the industry after a year off from taking place in-person. Now producers (HFTP®) is planning for increased capacity as it was just given word from the convention center that there will be no attendance limitations. In consideration of the ongoing pandemic, will remain in place for the protection of all attendees. HITEC North America is September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA.

"The hospitality industry is starting to build back business as restrictions are lifted and people are ready to travel again; but this does not mean business as usual." said HFTP CEO Frank Wolfe, CAE. "Rather, hospitality organizations over the past year-and-a-half have made numerous updates to their business models, implemented new technology and are challenged with changing guest expectations. HITEC will be a great opportunity to come and directly see how these have been addressed and hear first-hand on what has and hasn’t worked."

HITEC Dallas has scheduled a four-day addressing the biggest industry topics such as: emerging technology in F&B, decentralized ID, direct distribution vs. third-parties, hyper-personalization, defining a digital hotel, ethical conundrums in technology, pressing cybersecurity threats and more. In addition, HITEC features an which will host over 250 solution providers displaying a range of products and services to support the hospitality technology industry.

Just announced is the HITEC Dallas Closing General Session Speaker: cybercrime expert who will speak on September 30, from 2:15-3:30 p.m. CDT. John lost everything to cybercrime, including his multi-million-dollar software company and two years while facing jail time for cybercrimes he did not commit. He shares his experiences worldwide to keep others from suffering a similar fate. A keynote speaker, award-winning author and cyber-tech expert, John has been featured on and , contributed to and spoken for clients ranging from the Pentagon to Amazon, the Small Business Administration to Schwab.

Co-located with HITEC Dallas is the with a program that centers on financial management topics for clubs and hotels, along with complementary subjects such as tax law, human resources, leadership development and technology. HITEC Full Conference registrants have access to the Annual Convention education program, a unique opportunity to expand the HITEC experience.

For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at or visit and .