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News Details

SiteMinder Introduces trivago, Payments Processing Into Platform To Secure Revenue For Hotels

SiteMinder, the world's largest open hotel commerce platform, is growing its metasearch and hotel payments programs to give hotels more choice to manage and protect their revenue in unpredictable travel markets.


SiteMinder is adding trivago, the world's largest hotel price comparison website, to its metasearch program, 'Demand Plus'. Through Demand Plus, hotels have their metasearch setup, billing, bidding and campaigns managed entirely by SiteMinder, and pay for completed stays booked directly through their own website from Google and, now, trivago.

Over the October to December 2020 period, when hotel bookings globally dropped to 41.2 percent of the prior year's levels in the SiteMinder , total bookings made via Demand Plus grew. One hotel seeing the benefits is Grupo MX in Mexico. Mauricio Hernandez, Manager of Commercial Connections, says,

Another hotel is Hotel Aquino in Berlin, Germany. The property's business development manager, Benedikt Winkels, says,

In addition to growing Demand Plus, SiteMinder is introducing the ability for hotels to process guest payments from within its platform, as part of the SiteMinder Pay program which provides integrated payment solutions. Using the new capability, hotel subscribers can now more securely process payments and refunds for bookings made via OTAs, by digitizing the process rather than processing credit cards manually.

The capability caters to the thousands of hotels that are yet to integrate their booking technology with their property management system, and consequently record their guests' credit card details in non-secure, often paper-based locations. Research by SiteMinder shows that four-in-five of those hotel customers currently log in to its platform at least daily to access the credit card details of their guests and manually enter those details into their property management system or point-of-sale terminal. By allowing those hotels to process guest payments within SiteMinder's platform, they can process payments at the time of booking or quickly after the initial deposit, to reduce credit card fraud, increase the security of how payments are managed and get cash in the bank sooner. In addition to offering a contactless payment option for guests, hotels can eliminate the risk of credit card declines or guest no shows, forecast when future payments will arrive, and make refunds with no fees for either the property or guest. Early adopters of SiteMinder Pay also report saving an average of 4.2 minutes in manual handling, per booking.

The growth of SiteMinder's Demand Plus and Pay programs addresses two of the most complex and vital areas of e-commerce for hotels—direct bookings via metasearch, and managing payments—during a critical time. By reducing the complexity involved with both, SiteMinder is giving hotels more choice to manage their direct and indirect revenue streams, and to protect those in the current travel climate and beyond.

The adoption of SiteMinder's transaction-based offerings, including and , grew over 50 percent in the year ending March 2021, reflecting deeper hotel customer needs that have been met by SiteMinder's hotel commerce platform and partner ecosystem during the pandemic.

In an age of rising choice and accessibility for curious travelers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the world's largest open hotel commerce platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It's this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit .