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News Details

2020 Global Travel Marketing Trends Unveiled in New Sojern Report

Sojern, a leading provider of digital marketing solutions for travel, today published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report.

The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year.

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In its second edition, the 2020 report highlights the impact of emerging trends and technologies on the future of travel advertising and covers a cross-section of topics including budget allocation, investments in digital video and personalization, technology adoption, media channel effectiveness, and what the future looks like for travel marketers.

Key findings of travel marketers surveyed include:

The top benefit of an always-on marketing strategy is the ability to continuously test, learn, and more accurately optimize their digital marketing (43%). It is fundamental to developing a data-driven approach because marketers won't miss a moment (39%) and can see an ongoing view of performance (39%).

To explore the findings in more detail, download the full report