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News Details

WorldHotels is Redefining Luxury with Forbes Travel Guide Partnership

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As part of the program, professionally trained mystery shoppers from Forbes Travel Guide, the leading authority on luxury travel, will be engaged to evaluate participating hotels and resorts. The partnership will play a critical role in building brand awareness among luxury travelers and travel advisors, while delivering outstanding guest satisfaction at WorldHotels Luxury Collection properties. Partner hotels participating in the WorldLuxury Affinity Program will receive this exclusive annual quality shop by Forbes Travel Guide.

Upon joining the WorldLuxury Affinity Program, hotels are offered powerful additional support in core areas such as marketing, public relations, and sales. Luxury marketing campaigns encompass targeted communications through WorldHotels' luxury database and select airline, credit card, and advertising partners. WorldHotels' strong relationships with top-tier publications will be utilized to elevate brand visibility through engaging storytelling. Hotels will also receive opportunities to boost their brand with representation at luxury travel agency sales calls and access to dedicated market events.