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News Details

Accor CEO to Doubters in Asia: Our Brand-Heavy Strategy Is Working

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Here's a quick test: Which global hotel chain has the most number of brands?

Most people would probably say Marriott International after it acquired Starwood Hotels & Resorts. But Accor actually has more brands than Marriott today, thanks to its acquisitive chairman and CEO S├ębastien Bazin, who has also encouraged the birth of new Accor brands, the latest being and .

Marriott has 30 brands and Accor, 39, excluding non-hotel acquisitions such as John Paul, D-edge, and Wojo.

And in current uncertain macroeconomics and geopolitical conditions, Accor says it's in a sweet spot to expand as cheap money chases real estate assets that need brands plastered across buildings.