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The Power of Sponsored Listings for Travel Publishers | By Bill Chase



Like so many online businesses today, travel publishers, aggregators and metasearch destinations face a challenging road when it comes to driving and maintaining strong revenue per user. At the same time, however, many travel publishers are leaving money on the table and missing out on user experience upgrades when it comes to the promotional opportunities on their sites. Let's take a look at why sponsored listings need to be playing a more prominent role in travel publishers' monetization plans going forward.

Sponsored listings answer a real need for travel publishers when it comes to both improved monetization and user experience. However, to capitalize on this opportunity, the executional details must be thoughtfully considered up front and continually optimized down the road. Those that get it right will find they've opened the door not just to overall revenue growth, but to sustainable improvement in driving maximum revenue per user for the long term.