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IHG® seals record number of deals at Expo Real in Munich




IHG will also further increase its footprint in Belgium and the Netherlands, having signed a new MDA agreement with long-standing partner PREM Hospitality. The Irish Hospitality Management company sees Belgium and the Netherlands as a strategic hub for its expansion of short-stay and long-stay locations across continental Europe and builds on the trusted relationship with IHG to further drive growth in those markets. The partnership will see the development of 10 - 15 hotels in the region, focusing on the brands Holiday Inn, Holiday Inn Express, Hotel Indigo, Crowne Plaza and voco. IHG and PREM also already signed the first hotel under the new agreement, paving the way for the construction of a new Holiday Inn Express in the heart of Antwerp in Belgium.

IHG's third hotel signing at Expo Real will see the development of a Holiday Inn close to Barcelona, Spain, with long-standing MDA partner Novum Hospitality. Building on its well-established relationship with IHG in Germany, NOVUM Hospitality decided to partner with IHG for its expansion into the Spanish market. Located in the charming and historical town of Sant Cugat del Vallés just 30 minutes outside of Barcelona, the new hotel will feature more than 200 rooms and is set to open by the end of 2023. The hotel will be developed by EUROPA-CENTER.

IHG's portfolio is one of the strongest in the Europe market place with more than 750 hotels, of which 167 are in Northern Europe, with 86 properties in the pipeline. IHG's Northern Europe region covers: Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, Czech Republic, Hungary, Poland, Slovakia, Norway, Denmark, Sweden, Finland and Iceland.

Image Caption: MDA signing with Success Hotel Group: [left to right] Michael Friedrich (CEO Success Hotel Group), Dr. Thomas Leib (Chief Acquisition Officer Success Hotel Group), Martin Bowen (Head of Development, DACH, IHG), Mario Maxeiner (Managing Director, Northern Europe, IHG)