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News Details

Let’s Get Visual: How Search Is Changing [Infographic]

It's the perfect digital storm.

Over the past few years, technologies such as smartphone cameras, image recognition software, and machine learning tools have all rapidly improved at the same time, leading to the emergence of something truly transformative: visual search.

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It's the perfect digital storm. Over the past few years, technologies such as smartphone cameras, image recognition software, and machine learning tools have all rapidly improved at the same time, leading to the emergence of something truly transformative: visual search.

What exactly is visual search? Why is it such a big deal? How is it being used? What can brands do to capitalize on its potential?

It starts with a visual that can come from anywhere, including:

Next, the platform must identify and interpret, which involves:

The technology is just becoming a thing because up until recently, it wasn't possible to execute well. To make visual search as powerful and accurate as text search, these elements had to come together:

Answering questions that can't be asked via text: Sometimes we can't type in a search query because we don't know how to describe what we're looking at. Visual search is great for answering questions such as:

Linking the physical and digital: Often there's a disconnect between what people see in the real world and all the information available online. Visual search can bridge this by:

Most people still don't know what visual search is:

It currently accounts for just a fraction of all searches:

But its use is on the rise:

Finally, keep in mind that this is only the beginning. Consumers are just becoming familiar with the approach and the underlying technologies are still improving. Expect visual search to become much more popular and much more powerful in the near future.