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News Details

Hyatt Centric Announces New Music-Inspired Brand Collaborations



"Since 2015, the Hyatt Centric brand has catered to savvy explorers who are curious-minded and hungry for authentic experiences," said Heather Geisler, vice president, full-service global brands, Hyatt. "With the brand's Sofar Sounds and Spotify collaborations, we are giving guests, World of Hyatt members, and global travelers new ways to discover Hyatt Centric hotel destinations through musical experiences, inside and out of the hotels. With our brand's new music platform, we will offer exclusive and curated access to emerging artists who best define a destination."

The Hyatt Centric brand's exclusive collaboration with Sofar Sounds includes a total of eight secret, intimate concerts offered complimentary to hotel guests and locals through the end of 2018, featuring local, emerging musical talent. These intimate Sofar Sounds shows will be hosted at the following hotels: , , , , and in . The Hyatt Centric brand's Sofar Sounds concert series kicked off on Thursday, November 8 in the heart of New York City at Hyatt Centric Times Square New York with an intimate show by Lennon Stella. Hotel guests and locals may learn more about and apply for tickets to these secret Sofar Sounds on .

To grow the Sofar Sounds program in 2019, the Hyatt Centric brand is looking into featuring concerts at more properties around the globe, giving guests greater access to trip-defining musical experiences.

"We are excited to team up with the Hyatt Centric brand to bring our Sofar Sounds experience to travelers around the globe," said Sarah Lipman, head of communications, Sofar Sounds. "By turning these five select hotels into secret, intimate concert venues, the Hyatt Centric brand will help provide more up-close-and-personal concerts for guests, taking the Sofar experience to another level."

From Miami to Southern California, Madrid to Tokyo, this is a global collaboration connecting travelers to top destinations across the world through music. Spotify users can now listen to Hyatt Centric hotel-inspired playlists by searching "Hyatt Centric" on the Spotify app. By offering savvy explorers a taste of a city's musical style, they can discover that destination through music. Hotel guests will be encouraged to stream these playlists before, during and even after their travel experience.

The 21 destinations that inspired the Spotify playlists include:

For more information on the Hyatt Centric brand, visit . Follow @HyattCentric on and , and tag photos with #HyattCentricExplorer and #hyattcentricxsofar.

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