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The Vanity Website - The Only Incremental Revenue Driver for Branded Hotels in 2018

The consolidation and oversaturation of the major metro markets with branded properties, coupled with abundant new room supply and threats from Airbnb have created fierce competition for branded hotels.

What should branded hotels do in this environment of increased competition, rising distribution costs, and increased labor costs?.


The only viable option to achieve incremental revenues is for the branded hotel to engage and invest in solutions to achieve a better online presence. This can be achieved by a two-pronged approach: