• THE WORLD OF HOSPITALITY: 10,000,000 restaurants 500,000 Hotels 100,000,000 Employees    ONLY ONE ASSOCIATION COVER THEM
  • INTERNATIONAL HOTEL AND RESTAURANT ASSOCIATION        Geneva, Paris, Barcelona, Washington, Buenos Aires,Beijing,Beirut

Event Details

Rainmaker on 'Disaster Recovery & Readiness'

February 20 - 20 2018
Webinar | Online

When a disaster strikes, hotel operators face a complex situation that begins by safeguarding people and property and rapidly expands to responding to the circumstances created by the shock to the system. For revenue management and sales leaders, preparing for and recovering from any event that significantly changes the supply and demand in a hotel market is a real concern. Here, we review six critical areas revenue managers must consider for disaster readiness and recovery, including: humanitarian and ethical concerns; sales and marketing plans; segmentation, pricing and distribution strategies; competitive sets; demand forecasting; and technology systems.

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