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Simplified SEO for Hotels - Part 2 | By Ines Barreiros
In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name. This is what we call 'SEO F...
Fri, 26 February 2021
Extended Stay America launches new Premier Suites brand
Extended Stay America, Inc. (NASDAQ:STAY), the largest mid-priced extended-stay hotel brand, announced today the launch of Extended Stay America Premier Suites. The new brand will feature new construction and fully renovated properties with upgraded amenities to target higher-rated extended-stay guest segments, expanding Extended Stay America's reach. The Company will...
Fri, 26 February 2021
HVS Las Vegas Casino & Hotel Market Outlook 2021 | By Shannon Okada
The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.1 million in 1989). While vaccination rollouts have...
Fri, 26 February 2021
The role of revenue performance in the COVID-19 rebound | By Vivek Bhogaraju
The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their success - and in some cases survival - in their revenue managers' ability to effectively anticipate market trends. While this is a challenge unlike any other, it presents the opportunity for r...